Multiple Choice
In the Target case study, why did Target send a teen maternity ads?
A) Target's analytic model confused her with an older woman with a similar name.
B) Target was sending ads to all women in a particular neighborhood.
C) Target's analytic model suggested she was pregnant based on her buying habits.
D) Target was using a special promotion that targeted all teens in her geographical area.
Correct Answer:
Verified
Correct Answer:
Verified
Q17: What are the differences between nominal, ordinal,
Q18: In the opening vignette, Cabela's uses SAS
Q19: List six common data mining mistakes.
Q20: What does the robustness of a data
Q21: Third party providers of publicly available datasets
Q23: In the Cabela's case study, the SAS/Teradata
Q24: List and briefly describe the six steps
Q25: There has been an increase in data
Q26: Describe the role of the <b>simple split</b>
Q27: In the data mining in Hollywood case