WRSX Is Considering Pitching for Contracts in the Field of 'Social

Multiple Choice

WRSX is considering pitching for contracts in the field of 'social marketing'. Which THREE of the following statements are correct?

A) Social marketing is concerned with the use of marketing principles to influence human behaviour in order to improve health and safety.
B) Working on Government contracts is unlikely to add to the agency's profits or reputation.
C) Accepting contracts such as the 'Campaign to Reduce Obesity' will cause a strategic dilemma for WRSX as it has existing clients in the fast food industry who oppose the Government campaign.
D) Accepting social marketing contracts can enhance the agency's creative reputation and improve its social responsibility rating.