True/False
Operational CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q23: Marketing modules in CRM systems provide tools
Q63: Identify two supply chain models.Which is better?
Q66: The bullwhip effect is the distortion of
Q77: A build-to-order supply-chain model is also called
Q78: Concurrent supply chains are made possible by
Q79: Which of the following is not an
Q81: A supply chain driven by actual customer
Q84: Supply chain software can be classified as
Q85: According to a 2014 survey of 192
Q86: _ modules in CRM systems help sales