Multiple Choice
Which of the following is NOT one of the reasons for implementing category management:
A) Eliminate waste in regard to space utilization
B) Focus on the merchandise sought by customers
C) Increase profit margin
D) Increase space allocation for major vendor's brands
Correct Answer:

Verified
Correct Answer:
Verified
Q15: SBU stands for:<br>A)Systematic Building Units<br>B)Strategic Building Units<br>C)Strategic
Q16: The retailer's overall _ should be implemented
Q17: With category management,unlike brand management the perspective
Q18: When category management is successfully implemented vendors
Q19: A bar and numeric code enabling retailers
Q21: List the criteria used by Progressive Grocer
Q22: _ entails the application of marketing techniques
Q23: Ultimately the _ makes the decision to
Q24: The average increase in sales for retailers
Q25: Explain how the concept of category management