Multiple Choice
In the late 1990s, what did the toy maker Mattel do in response to what it perceived were changing consumer needs?
A) Re-focused its efforts on classic toys, such as Barbie
B) Tried to become a major player in the computer game market
C) Entered the retail arena
D) Tried to acquire more of the game market through lower prices
Correct Answer:
Verified
Correct Answer:
Verified
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