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    Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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    The _____ Measures the Percentage of People Who Clicked on an Ad
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The _____ Measures the Percentage of People Who Clicked on an Ad

Question 137

Question 137

Multiple Choice

The _____ measures the percentage of people who clicked on an ad to arrive at a destination-site.


A) click churn rate
B) link
C) click-through rate
D) click landing-page rate
E) impression score

Correct Answer:

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