Customer Lifetime Value Represents

Multiple Choice

Customer lifetime value represents:

A) the portion of income spent on leisure by a customer over the course of his lifetime.
B) the increase in the purchase of current goods and services that results from an increase in income.
C) a customer's assessment of the value of the brand, above its objective value.
D) the present value of the likely future income stream generated by an individual purchaser.
E) the tendency of a customer to stick with a brand even when it is priced higher than an otherwise equal product.