With the Beacon Effort, Facebook Hoped To

Multiple Choice

With the Beacon effort, Facebook hoped to:

A) identify the most frugal users and get them to spend more shopping online.
B) improve the accuracy of its targeting algorithm to match users with appropriate ads.
C) grab consumer activity at points of purchase to post to a user's profile via News Feeds.
D) avoid the problems of content adjacency and user attention in order to promote advertising.
E) improve the interconnectivity between firms of similar businesses.