The Term "Content Adjacency" Refers To

Multiple Choice

The term "content adjacency" refers to:

A) placing advertisements to reach consumers based on various traits such as demographics and purchase history.
B) a technique used by online publishers to increase the effectiveness of their campaigns.
C) advertisements that are targeted based on a user's query.
D) a concern that an advertisement will run near offensive material, embarrassing an advertiser and / or degrading their products or brands.
E) problems associated with advertisements that run before a user arrives at the home page of a Web site.