Alpha Systems, a Market Leader in High-End Video Games, Has

Multiple Choice

Alpha Systems, a market leader in high-end video games, has designed its products such that it is difficult for the consumers to migrate to a rival. Which of the following is true about this scenario?

A) Alpha Systems will have low switching costs.
B) Alpha Systems has focused on creating customers who are "butterflies."
C) Alpha Systems has created customers who are "barnacles."
D) Alpha Systems is likely to reduce its staying power in this market.
E) Alpha Systems has focused on reducing "friction" for its end users.