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    Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers
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    A Strong Brand Can Be an Exceptionally Powerful Resource for Competitive
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A Strong Brand Can Be an Exceptionally Powerful Resource for Competitive

Question 65

Question 65

Multiple Choice

A strong brand can be an exceptionally powerful resource for competitive advantage by proxying _____ and inspiring _____.


A) strategy; innovation
B) quantity; performance
C) marketing; respect
D) quality; trust
E) investment; profits

Correct Answer:

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