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    Information Systems Study Set 2
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    Exam 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
  5. Question
    A(n) _____ Is a Cost-Per-Action Program, Where Program Sponsors Pay
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A(n) _____ Is a Cost-Per-Action Program, Where Program Sponsors Pay

Question 78

Question 78

Short Answer

A(n) _____ is a cost-per-action program, where program sponsors pay referring Web sites a percentage of revenue earned from a referral.

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