Entrepreneurs Are Scrappy in Their Quest to Gather Market Intelligence

Multiple Choice

Entrepreneurs are scrappy in their quest to gather market intelligence and understand how customers respond to their offerings. How did Airbnb's CEO gather additional intelligence on how the firm was being used?

A) He bought several apartments to rent out under Airbnb
B) He became an Uber driver
C) He lived out of Airbnb rentals full-time
D) He became a bell hop at a San Francisco Hilton Hotel
E) All of the above