The Managers at Spring Hotels Want to Find Out How

Multiple Choice

The managers at Spring Hotels want to find out how their competitor, Crimson Valley Hotels, consistently outdoes them. Spring Hotels have the same facilities and equipment as Crimson Valley Hotels, but each month its efforts to reach the benchmark set by Crimson Valley Hotels fails. This is because Crimson Valley has elements such as great location, beautiful architectural design, and customer-friendly employees that create an edge over other companies in its industry. Which of the following does this scenario exemplify?

A) Complementary products or services
B) Resource-based view of firm
C) Attractiveness of an industry
D) Segmentation analysis