Brentwood Industries, a Furniture Company, Bought a Supplier Factory That

Multiple Choice

Brentwood Industries, a furniture company, bought a supplier factory that creates raw materials for the whole range of products Brentwood manufactures. Brentwood has made sure not to look for outside sources for providing the company's raw materials. Brentwood Industries is practicing _________.

A) market penetration
B) unrelated diversification
C) vertical integration
D) horizontal diversification