Multiple Choice
Ryuuku Inc., a cloth manufacturing company, enters a foreign market. It tailors its products and distribution strategies to meet the needs of the local market. Modifying the products and operations to fit local customer requirements results in high cost to the company; however, the revenue was higher than that in the domestic market. In this case, the competing pressure addressed by Ryuuku is __________.
A) global standardization
B) local responsiveness
C) licensing requirements
D) mass customization
Correct Answer:
Verified
Correct Answer:
Verified
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