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An Automobile Manufacturer Creates High-Performance Products, Which Are New in the Market

Question 40

Multiple Choice

An automobile manufacturer creates high-performance products, which are new in the market. Since the product offers features that are unique, customers were willing to pay a high price for the product. However, after a couple of months, other brands offered the same features at a lower price, which made the innovators reduce the price as well. Which of the following innovations is being exemplified in this scenario?


A) A disintermediation strategy
B) A low-end disruptive innovation
C) A customization strategy
D) A high-end disruptive innovation

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