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JJ Inc, a Software Company, Was the First to Create a a Customized

Question 56

Multiple Choice

J.J. Inc., a software company, was the first to create a customized messenger application. The subscribers can choose the features they wish to install. The value offered by J.J. is different from its competitors in the market. Which of the following is being exemplified in this case?


A) A blue ocean strategy
B) A low-end disruptive innovation
C) A standardization strategy
D) A high-end disruptive innovation

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