Drew Works for an Advertising Company and Is Trying to Sell

Multiple Choice

Drew works for an advertising company and is trying to sell a new product called "day goggles".He knows he needs to make the day goggles appear cool and desirable,so he decides to have well-known Hollywood actress Angelina Jolie wear his goggles.Despite his intensive ad campaign featuring the famous actress,he found little evidence that having Angelina Jolie in his advertisement affected preferences for his goggles and did not see any changes in sales.Which learning principle most likely underlies this disappointing outcome?

A) higher-order conditioning
B) latent inhibition
C) extinction
D) conditioned compensatory response