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    Psychology
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    Psychology Study Set 9
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    Exam 8: Emotion and Motivation-Part A
  5. Question
    The Tendency to Care More About Avoiding Losses Than About
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The Tendency to Care More About Avoiding Losses Than About

Question 39

Question 39

Multiple Choice

The tendency to care more about avoiding losses than about achieving equal-size gains is termed:


A) impulsivity.
B) loss aversion.
C) fear of success.
D) drive reduction.

Correct Answer:

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