Multiple Choice
A psychologist is hired by a company to determine which of several commercials might be most effective at television viewers' interest.The psychologist shows these commercials to a group of participants.Which measure is LEAST susceptible to demand characteristics?
A) participants' rank-order of the commercials in terms of interest
B) participants' estimate of the likelihood that they would purchase the product based on commercial viewed
C) participants' pupil dilation during the commercials
D) participants' change in attitude toward the product before and after each commercial
Correct Answer:
Verified
Correct Answer:
Verified
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