Fran Wilson Creative Cosmetics Is a Medium-Sized U

Multiple Choice

Fran Wilson Creative Cosmetics is a medium-sized U.S. company that sells 1.5 million tubes of its lipstick annually in Japan. It has no physical presence within the country beyond the fact its products are sold there. Fran Wilson Creative Cosmetics uses __________to reach the Japanese market.

A) franchising
B) direct investment
C) licensing
D) a strategic alliance
E) exporting