Starbucks Is a Chain That Is Rapidly Expanding Its Global

Multiple Choice

Starbucks is a chain that is rapidly expanding its global operation. As it expanded into South America, its research showed that Chileans on average drink only 150 cups of coffee annually, and people in Argentina only drink about half that amount. An average citizen of the United States drinks 345 cups annually. These differences in annual coffee consumption most likely reflect__________ .

A) policy uncertainties
B) nationalistic motivations
C) cultural differences
D) economic uncertainties
E) differences in internal marketing strategies