The Green Giant Consumer Products Company Learned That It Could

Multiple Choice

The Green Giant consumer products company learned that it could not use their Jolly Green Giant character in parts of Asia where a green hat worn by a man signifies that he has an unfaithful wife. This is an example of a(n) __________that influenced global marketing.

A) geocentric attitude
B) control strategy
C) cooperative strategy
D) cultural difference
E) avoidance strategy