When Significant Improvements in Performance Can ONLY Be Gained Through

Multiple Choice

When significant improvements in performance can ONLY be gained through radical new designs or new performance-enhancing materials, it is likely that a company is___________ in the S-curve pattern of innovation.

A) at its breakeven point
B) at the problem identification stage of the innovation cycle
C) at the end of the innovation cycle
D) at either the beginning or end of the innovation cycle
E) at the end of its maturity stage