ARI Is a Leading Provider of Sales and Profit-Building Technology

Multiple Choice

ARI is a leading provider of sales and profit-building technology services for equipment dealers. When Unverferth Manufacturing, a supplier of agricultural equipment, wanted to change the way it supplied information it contacted ARI. ARI presented the manufacturer with a solution that allowed it to replace its paper catalogs with online catalogs. As a result, Unverferth was able to eliminate costly paper catalogs and gain the ability to provide up-to- the-minute information to its dealers. This incremental change that was aided by supplier involvement was an example of the_____________ approach to innovation.

A) generational
B) experiential
C) milestones
D) compression
E) supply-side