An Internet Strategy Enabled Nestlé USA to Change Its Way

Multiple Choice

An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." Nestlé USA used_________ change to reinvent the company.

A) activity-oriented
B) results-driven
C) generational
D) vision-driven
E) resources-driven