Aveda Is a Manufacturer and Marketer of Cosmetics, Perfumes, Hair-Care

Multiple Choice

Aveda is a manufacturer and marketer of cosmetics, perfumes, hair-care, and skin-care products. To differentiate its products from other similar brands, Aveda focuses on educating its customers on general skin and hair care. Its salespeople are trained to answer questions and help customers find solutions. Aveda has used customer education and employee training to_____________ .

A) create synergy through relationship marketing
B) prevent product duplication
C) make efficient use of imitative resources
D) eliminate the need for nonsubstitutable resources
E) create a competitive advantage