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Specialized Bicycle Components, Inc

Question 120

Multiple Choice

Specialized Bicycle Components, Inc. introduced the first major production mountain bike in 1980. Since then, the company has maintained a technological leadership in the production of bike and bike accessories and an organizational culture that encourages innovation. Technological leadership, as well as its organizational culture, are the company's____________ .


A) customer sustainabilities
B) organizational advantages
C) relative competencies
D) core capabilities
E) superlative advantages

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