According to Harvard Professor Michael Porter, Five Industry Forces (Character

Multiple Choice

According to Harvard professor Michael Porter, five industry forces (character of rivalry, threat of new entrants, threat of substitute products or services, bargaining power of suppliers, and the bargaining power of buyers) determine an industry's overall attractiveness and its______________ .

A) potential for long-term change
B) potential for short-term profitability
C) level of risk
D) potential for long-term profitability
E) potential for short-term growth