Multiple Choice
When The Home Depot opened stores in Canada, it ran a series of ads featuring an animated hammer that showed that the U.S.-based home improvement store had the lowest prices. According to Michael Porter, which of the following positioning strategies did The Home Depot adopt to deal with existing Canadian stores that sold similar products?
A) cost leadership
B) diversification
C) focus
D) differentiation
E) repositioning
Correct Answer:
Verified
Correct Answer:
Verified
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