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Because of Slowing Sales, Arm & Hammer Started Promoting Innovative

Question 98

Multiple Choice

Because of slowing sales, Arm & Hammer started promoting innovative uses for its baking soda. By searching for new market opportunities, the manufacturer of Arm & Hammer is using which type of adaptive strategy?


A) defending
B) cost leading
C) analyzing
D) reacting
E) prospecting

Correct Answer:

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