Multiple Choice
Krispy Kreme
Krispy Kreme is a relatively small doughnut seller. It has only 295 stores while Dunkin Donuts has over 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade.
-Refer to Krispy Kreme. The company's goal to open six new Krispy Kreme stores in the next six months in British Columbia where it already has a well-established reputation would be an example of a(n) ____________ goal.
A) distal
B) temporal
C) adjacent
D) proximal
E) advocacy
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Top management is responsible for developing long-term_
Q50: Planning is a three-step process which involves
Q77: One of the benefits of planning is
Q78: Krispy Kreme<br>Krispy Kreme is a relatively small
Q80: _plans direct the behavior, efforts, and priorities
Q83: Which of the following is a possible
Q84: According to the text, which of the
Q85: According to the S.M.A.R.T. guidelines, goals should
Q86: A department store is experiencing greater than
Q87: Krispy Kreme<br>Krispy Kreme is a relatively small