Coca-Cola and PepsiCo Spent a Total of $75 Million to Launch

Multiple Choice

Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas. The new brands grabbed a combined market share of less than 1 percent. Coke's and PepsiCo's ________would be responsible for determining that the product should be deleted from each of their product lines.

A) middle-level management
B) first-line management
C) team leaders
D) product supervisors
E) top management
Would be responsible for determining