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The Marketing Manager of Interstate Bakeries Was Asked to Meet

Question 89

Multiple Choice

The marketing manager of Interstate Bakeries was asked to meet with the organization's research and development department to explain why the company needed to change its 25-year-old package design for Twinkies. The marketing manager took on an interpersonal role as:


A) liaison
B) disseminator
C) disturbance handler
D) figurehead
E) resource allocator

Correct Answer:

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