Max Conducted a Survey Study and Received an Initial Response

Multiple Choice

Max conducted a survey study and received an initial response rate of approximately 68% with his first mailing. What do you suggest for Max now?

A) His response rate is low. Try to determine if there is a systematic reason why.
B) His response rate is low. Send a second mailing.
C) His response rate is adequate. Send a second mailing.
D) His response rate is too high to send a second mailing. Analyze his data and report his findings.