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Cindy Has Pumped Over $850,000 into a Small Business That

Question 104

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Cindy has pumped over $850,000 into a small business that has consistently lost money every year it has been open.She reasons that she has to continue investing time and money in her business because she's "already put so much into it" (instead of selling the business and cutting her losses) .Cindy's reasoning illustrates:


A) rational economic theory.
B) the conjunction fallacy.
C) the sunk-cost fallacy.
D) the law of demand.

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