Question 1

Which scale asks the respondent to indicate how accurately or inaccurately each term describes the object by selecting an appropriate numerical response category?

Accepted Answer

A)   semantic differential scale
B)   Stapel scale
C)   Likert scale
D)   continuous rating scale B

Question 2

With alternative forms reliability,a low correlation may reflect either an unreliable scale or nonequivalent forms.

Accepted Answer

A) True 
 B)False  True

Question 3

Coefficient alpha assists in determining whether the averaging process used in calculating coefficient beta is masking any inconsistent items.

Accepted Answer

A) True 
 B)False  False

Question 4

A construct is the theory being measured.

Accepted Answer

A) True 
 B)False

Question 5

The Likert scale is a balanced rating scale with an odd number of categories and a neutral point.

Accepted Answer

A) True 
 B)False

Question 6

XO = XT + XS + XR In the true score model shown above,XT represents ________.

Accepted Answer

A)   the true score of the characteristic
B)   systematic error
C)   random error
D)   the observed score or measurement

Question 7

________ is assessed when the data on the scale being evaluated on the criterion variables are collected at the same time.

Accepted Answer

A)   Discriminant validity
B)   Predictive validity
C)   Convergent validity
D)   Concurrent validity

Question 8

Noncomparative scaling techniques are comprised of continuous and itemized rating scales.

Accepted Answer

A) True 
 B)False

Question 9

Which non-comparative scale is analyzed using profile analysis?

Accepted Answer

A)   Stapel scale
B)   semantic differential scale
C)   Likert scale
D)   all of the above

Question 10

________ is a measure of construct validity that measures the extent to which the scale correlates positively with other measures of the same construct.

Accepted Answer

A)   Nomological validity
B)   Concurrent validity
C)   Convergent validity
D)   Discriminant validity

Question 11

A forced rating scale forces the respondents to express an opinion because "no opinion" or "no knowledge" options are not provided.

Accepted Answer

A) True 
 B)False

Question 12

The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct (Table 9.3 in the text).

Accepted Answer

A)   attitude
B)   purchase frequency
C)   purchase intent
D)   satisfaction

Question 13

A measure is perfectly reliable if ________.

Accepted Answer

A)   XS = 0
B)   XT = 0
C)   XO = 0
D)   XR = 0

Question 14

________ is a type of validity,sometimes called face validity,that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.

Accepted Answer

A)   Internal consistency validity
B)   Criterion validity
C)   Construct validity
D)   Content validity

Question 15

________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

Accepted Answer

A)   Alternative-forms reliability
B)   Split-half reliability
C)   Internal consistency reliability
D)   Test-retest reliability

Question 16

To assess ________,a type of criterion validity,the researcher collects data on the scale at one point in time and data on the criterion variables at a future time.

Accepted Answer

A)   discriminant validity
B)   convergent validity
C)   predictive validity
D)   concurrent validity

Question 17

________ is the first step in developing a multi-item scale.________ is the last step.

Accepted Answer

A)   Generate an initial pool of items;Develop a purified scale
B)   Develop a theory;Develop a purified scale
C)   Develop a theory;Prepare a final scale
D)   Generate an initial pool of items;Prepare the final scale

Question 18

In situations where the respondents are expected to have no opinions,as opposed to simply being reluctant to disclose it,the accuracy of data may be improved by a non-forced scale that includes a "no opinion" category.

Accepted Answer

A) True 
 B)False

Question 19

________ is the a type of validity that assesses the relationship between theoretical constructs.It seeks to confirm significant correlations between the constructs as predicted by theory.

Accepted Answer

A)   Nomological validity
B)   Concurrent validity
C)   Convergent validity
D)   Discriminant validity

Question 20

What differentiates mathematically derived scales from the other non-comparative scaling techniques?

Accepted Answer

The answer of What differentiates mathematically derived scales from the...

Exam 9: Measurement and Scaling: Non Comparative Scaling Techniques

Which scale asks the respondent to indicate how accurately or inaccurately each term describes the object by selecting an appropriate numerical response category?

With alternative forms reliability,a low correlation may reflect either an unreliable scale or nonequivalent forms.

Coefficient alpha assists in determining whether the averaging process used in calculating coefficient beta is masking any inconsistent items.

A construct is the theory being measured.

The Likert scale is a balanced rating scale with an odd number of categories and a neutral point.

XO = XT + XS + XR In the true score model shown above,XT represents ________.

________ is assessed when the data on the scale being evaluated on the criterion variables are collected at the same time.

Noncomparative scaling techniques are comprised of continuous and itemized rating scales.

Which non-comparative scale is analyzed using profile analysis?

________ is a measure of construct validity that measures the extent to which the scale correlates positively with other measures of the same construct.

A forced rating scale forces the respondents to express an opinion because "no opinion" or "no knowledge" options are not provided.

The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct (Table 9.3 in the text) .

A measure is perfectly reliable if ________.

________ is a type of validity,sometimes called face validity,that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.

________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.

To assess ________,a type of criterion validity,the researcher collects data on the scale at one point in time and data on the criterion variables at a future time.

is the first step in developing a multi-item scale. is the last step.

In situations where the respondents are expected to have no opinions,as opposed to simply being reluctant to disclose it,the accuracy of data may be improved by a non-forced scale that includes a "no opinion" category.

________ is the a type of validity that assesses the relationship between theoretical constructs.It seeks to confirm significant correlations between the constructs as predicted by theory.

What differentiates mathematically derived scales from the other non-comparative scaling techniques?