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    Marketing Research
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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    In Marketing,sales,cost,market Share,and Number of Customers Are Variables Measured on a ________
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In Marketing,sales,cost,market Share,and Number of Customers Are Variables Measured on a ________

Question 59

Question 59

Multiple Choice

In marketing,sales,cost,market share,and number of customers are variables measured on a ________ scale.


A) ratio
B) interval
C) nominal
D) ordinal

Correct Answer:

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