Multiple Choice
________ is a comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion.The data obtained is ordinal in nature.
A) Q-sort
B) Paired comparison
C) Rank order
D) Constant sum
Correct Answer:
Verified
Correct Answer:
Verified
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Q16: _ is a comparative scaling technique in
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