Solved

________ Scaling and ________ Scaling Both Are Comparative in Nature

Question 47

Multiple Choice

________ scaling and ________ scaling both are comparative in nature.Both result in ordinal data and might result in the respondent disliking the brand ranked 1 in an absolute sense.


A) Q-sort;constant sum
B) Rank order;constant sum
C) Rank order;paired comparison
D) Paired comparison;constant sum

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