Multiple Choice
Which of the following statements is not an advantage of online focus groups?
A) The researcher can reach segments that are usually hard to survey.
B) Only people that have and know how to use a computer can participate.
C) The cost of the online focus group is much less.
D) Researchers can re-contact group participants at a later date.
Correct Answer:

Verified
Correct Answer:
Verified
Q16: The cost of online focus groups is
Q17: Qualitative research may reveal the differences between
Q34: In role playing,the researcher assumes that the
Q58: _ is a technique for conducting depth
Q64: Whenever a new marketing research problem is
Q67: _ is one of the three general
Q68: _ is a projective technique in which
Q75: Qualitative research procedures are classified as either
Q78: Telesession groups are focus group sessions by
Q87: Resources permitting,one should conduct additional focus groups