Multiple Choice
Which of the following statements refer to the currency criteria when evaluating secondary data?
A) Syndicated firms periodically update census data.
B) The objective will determine the relevance of the data.Reconfigure the data to increase their usefulness,if possible.
C) Assess accuracy by comparing data from different sources.
D) Data should be reliable and generalizable to the problem at hand.
Correct Answer:

Verified
Correct Answer:
Verified
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