To Formulate a Marketing Research Problem of Appropriate Scope,it Is

Multiple Choice

To formulate a marketing research problem of appropriate scope,it is necessary to take into account both the resources available,such as money and research skills,and the constraints on the organization,such as cost and time.These considerations refer to which of the factors related to the environmental context of the problem?

A) economic environment
B) resources and constraints
C) legal environment
D) buyer behavior