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    Exam 2: Defining the Marketing Research Problem and Developing an Approach
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    A Conceptual Scheme Based on Foundational Statements Called Axioms,which Are
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A Conceptual Scheme Based on Foundational Statements Called Axioms,which Are

Question 68

Question 68

Multiple Choice

A conceptual scheme based on foundational statements called axioms,which are assumed to be true,is ________.


A) an analytical model
B) a theory
C) objective evidence
D) none of the above

Correct Answer:

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