Multiple Choice
Which of the research questions/hypotheses below is best answered using frequency distribution?
A) What is the income distribution of brand users? Is this distribution skewed toward low income brackets?
B) The heavy and light users of a brand differ in terms of psychographic characteristics.
C) What percentage of the market consists of heavy users,medium users,light users,and nonusers?
D) Both A and C are correct.
Correct Answer:

Verified
Correct Answer:
Verified
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