Which of the Following About Research Methodologies Is False

Multiple Choice

Which of the following about research methodologies is false?

A) They are used to address and improve poorly worded questions.
B) They help the investigator match the research goal to the method.
C) Advertisers often conduct research to learn more about preference and attitudes.
D) There is a tendency for some attitudinal and preferential research that may be more accurately described as quantitative,to be described in qualitative terms.
E) As an astute business writer,you will be able to understand pre- and post-product,or service research investigations and distinguish between the two main approaches.