Multiple Choice
Which situation best illustrates the escalation of commitment?
A) A marketing manager fails to state the disadvantages of a product,and only states the positive benefits of that product.
B) A marketing manager does not give credit to a team member whose idea was instrumental for the product development.
C) A marketing manager makes decisions using a majority voting technique,and does not listen to the minority viewpoint.
D) A marketing manager continues to promote a specific brand,despite clear evidence that the brand is losing market share to competitors.
Correct Answer:

Verified
Correct Answer:
Verified
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