Essay Question: Does Making a Message More Vivid Increase the Chances

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The Answer is a. Vivid information can come to mind more easily Tversky & Kahneman, 1973).
b. Not much empirical evidence to support the role of vividness in attitude change Taylor & Thompson, 1982).
c. Can be counter-productive: vivid information can make people more confident in their opinions, even when it doesn't change the actual opinion Clark & Rutter, 1985).
d. Can be helpful in some contexts - if the vividness fits the message, it can enhance cognitive elaboration and persuasion Guadagno, Rhoads, & Sagarin, 2011).
e. Vivid information can catch attention of people who might otherwise ignore the message Chaiken & Eagly, 1976).

Essay Question: Does Making a Message More Vivid Increase the Chances

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