In a Controversial 1977 Paper, Nisbett and Wilson Made a Certain

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The Answer is a. Claim: people have little or no introspective access to their cognitive processes.
b. Studies: In "consumer preferences" study, participants show serial position effect right-most item more favorable), but explain preference as due to qualities of the garment itself.

In a Controversial 1977 Paper, Nisbett and Wilson Made a Certain

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In a Controversial 1977 Paper, Nisbett and Wilson Made a Certain

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